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Addressing Non-Monetized Opportunities In ad tech, maximizing revenue isn’t just about increasing ad placements or signing on more demand partners. Often, the most significant gains come from identifying non-monetized opportunities—gaps where potential revenue is left on the table due to…

Unleashing the Power of Session-Based Testing for Advanced Reporting in Google Ad Manager In the ever-evolving world of ad tech, the ability to conduct precise and insightful testing is key to staying ahead. Traditional methods often fall short when it…